HR4Leadership
Leadership by Design: Signals. Decisions. Success.

Rory Sutherland

Vice Chairman of Ogilvy

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency: a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and occasional pieces for Wired, and is the author of two books: The Wiki Man and the best-selling Alchemy. Rory is also the Co-Founder of the MAD//Masters training course and has recently become ultra famous on Tiktok.

Darko Hajduković

Head of Digital Markets Infrastructure, London Stock Exchange Group

Darko is responsible for market engagement, commercial opportunities, and business development of LSEG’s digital assets and oversees delivery of the digital market infrastructure. Darko has over 20 years’ experience in capital markets, ranging from product design, delivery and deployment as well as, regulatory change and development. Darko joined the London Stock Exchange Group (LSEG) in 2007, responsible for fixed income business. Since then, he held leadership roles in product and policy solutions across all asset classes, launching a number of new markets and product solutions, across equity, fixed income and investment funds. Before joining LSEG, Darko was an independent consultant specialising in financial regulation and regulatory economics. Darko holds a Doctorate in Economics from Royal Holloway, University of London.

Srđan Vukčević

CEO, Blue Coach

Blue Coach specializes in empowering leaders to foster positive organizational change through strategic coaching, training and consulting. As Blue Coach CEO and Experienced Executive Coach for over 17 years, Srdjan has collaborated with CEOs, professional athletes, and sports coaches to cultivate leadership behaviors that enhance engagement, satisfaction, and team results. His work focuses on creating a space for leaders to gain behavioral insights and align their actions with their team's collective goals. Through Hogan Assessments and customized coaching approaches, Blue Coach leverages multidisciplinary expertise in strategy, technology, people management, and business processes to address complex leadership challenges. By enabling leaders to commit to shared outcomes, we aim to transform organizations for the benefit of their communities.

Slavimir Futro

Graphic designer, visual artist, writer and professor

Slavimir Futro is a graphic designer, visual artist, writer, and professor. His works are included in the collections of museums, galleries, and private collections, as well as in numerous publications, books, and graphic design encyclopedias. He is the recipient of many international awards and honors, including the Lifetime Achievement Award of UEPS, the Serbian Society of Marketing Communications. He is the author of the book Logo Logic, the autobiographical hit novel Nine, and the story collection Merino Tiger. Based on his children’s book series The Adventures of Singi Lumba, a stage production under the same name was created and is performed at the Duško Radović Little Theatre in Belgrade.

Igor Mihailović

Chief Sales Officer (CSO), IMLEK AD

Igor Mihailovic is a senior commercial and business development executive with extensive experience leading growth, turnaround, and market-expansion initiatives across FMCG and multinational organizations. He has successfully managed large, multi-market sales organizations, delivering record-breaking revenue, profitability, and EBITDA through strategic sales leadership, optimized go-to-market models, and high-performance team development. His career highlights include doubling profitability and revitalizing brand positioning at Hortex in Poland, driving sustained market-share recovery and growth at IMLEK, and delivering consistent double-digit improvements across regional and international markets. Recognized for strong crisis leadership, he played a key role in safeguarding business continuity and profitability during major operational disruptions. With deep expertise in sales strategy, P&L management, and customer-centric execution, he brings a pragmatic, results-driven perspective to building sustainable growth in complex and competitive markets.

Branka Radojičić

HR director, Dr. Oetker

She gained her HR experience over the past 18-plus years, primarily in large international companies across various industries such as banking, insurance, pharmaceuticals, the elevator industry, and, in the last six years, intensively in FMCG. She is currently the HR Director at Dr. Oetker. Working with people is not always easy, but it is certainly inspiring—that’s why she continues to remain (and thrive) in HR. She particularly enjoys working on employee development, building trust, fostering a positive atmosphere, improving employee satisfaction and engagement, and creating a psychologically safe work environment.

Zorica Jerič

Senior Group HR Manager and Adviser, Sava Insurance Group

Zorica Jerič is a senior people and leadership development professional with extensive experience in complex, highly regulated business environments. In her leadership roles, she has led teams and strategic HR functions, working closely with senior management to translate business strategy into leadership capability, organisational effectiveness and measurable impact. Her perspective is shaped by hands-on leadership experience - navigating transformation, accountability and decision-making beyond theory and frameworks. As a business and leadership coach, Zorica works directly with leaders to support personal growth, leadership maturity and behavioural change. Zorica works at the intersection of strategy, leadership and people development, with a strong focus on executive capability, leadership, employee growth and capability development. She is a strong advocate of continuous learning, active listening and human-centred leadership.

Dubravka Drakić

Actress and Full professor at the Faculty of Dramatic Arts (FDU) in Cetinje

Actress and Full professor at the Faculty of Dramatic Arts (FDU) in Cetinje. Born in 1976 in Podgorica, she graduated from the Faculty of Dramatic Arts in Cetinje, in the class of professor Bora Stjepanović. Since 1995, she has participated in professional projects in film, television, and theater. In addition to acting, she has experience as a lecturer (in theater and film), producer, and dramaturg. She received numerous professional awards. She was elected as Assistant Professor for the Speech courses (Study Programs in Acting, Theater Directing, and Production) on April 17, 2014. She became an Associate Professor in 2018, accepted her acting class for the 2019/2020 academic year, and was promoted to Full Professor on July 10, 2024. She was the Director of the City Theater Podgorica (April 22, 2008 – July 1, 2012) and the President of the Council of the Cultural and Artistic Center (KIC) Budo Tomović (December 2014 – May 2022). She is a member of the Montenegrin Academy of Sciences and Arts (CANU) Committee for Film and Theater Arts. She lives in Podgorica.

Georgi Yankov, PhD

Senior Scientist of Assessment Innovation at Hogan Assessments

Georgi Yankov, PhD, is a senior scientist of assessment innovation at Hogan Assessments. He is recognized for his expertise in the fields of psychometrics, individual differences, and data science. Throughout his career, Georgi has developed multiple scientifically backed tests and simulations for assessing personality, intelligence, behavior skills, and integrity. At his previous positions at DDI, Georgi developed several LLM-powered products and AI infrastructure solutions, which score written responses to behavioral simulations with reliability that exceeds that of human assessors. Georgi’s extensive work has culminated in numerous publications, including papers in journals such as Personnel Psychology, Personality and Individual Differences, The Industrial-Organizational Psychologist, and Journal of Theoretical and Philosophical Psychology. Furthermore, his leading-edge work has been showcased at the Society for Industrial and Organizational Psychology (SIOP) annual conferences for the last 10 years. He has published a book on the forensic applications of MMPI, a popular science book in personality psychology (Personality: User’s Guide), and co-edited a SIOP handbook on AI and I-O Psychology.

Vedrana Perica

Regional Talent Director Carlsberg Breweries A/S, Western Europe Region

Vedrana Perica, Psychologist by profession, is an accomplished Human Resources leader with 20 years of experience in various HR responsibilities, mostly in international companies. Her focus previous 10 years was Strategic HR, Change management, Leadership and Talent management. Last 12.5 years she has been working in Carlsberg (“Probably the best...”) where she took HR Director job role in Carlsberg Croatia group (including Hungary) and Carlsberg Italy. As of January 2025 she holds Regional Talent Director job role based in Carlsberg Central office, Copenhagen, Denmark. Her main responsibilities are driving talent and development processes that unlock actions and deliver tangible changes in quality of talent and Leadership pools across multiple countries and functions in Western Europe Region. Her international experience has been the cornerstone of her passion for Diversity and Inclusive Leadership. This journey has not only enriched her understanding but also highlighted how Inclusive leadership drives innovation, fosters collaboration and engagement, and enhances overall business success.